3/14/2024 0 Comments Keep it simple stupidThis is especially important when designing a product, website, or app. With fewer distractions, choices, and clutter, we can’t help but go from A to B more efficiently. The simpler something is, the easier it is to use. The KISS principle - aka Keep It Short and Simple or Keep it Simple and Straightforward for those who don’t like the ‘stupid’ part - has since been adopted by anyone who needs to relay information quickly and effectively - from military personnel to journalists and designers. “Make everything as simple as possible, but not simpler” -Albert Einstein (paraphrased) And when you’re in the military, its incredibly important to send and process information quickly and without ambiguity. Unnecessary complexity gets in the way of purpose and should be avoided at all times. The idea behind it is that most processes or systems work best if they’re kept simple. There’s a saying the US Navy coined in the ‘60s: “Keep It Simple, Stupid” - or KISS for short.
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